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However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.
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The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.
Further, during this period, the usage among 18- to 24-year-olds tripled, while that among 55- to 65-year-olds doubled.
Still others rely solely on paid membership subscriptions.
Opinions and usage of online dating services also differ widely.
Online dating (or Internet dating) is a system that enables strangers to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.