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", "description" : "Experian Data Quality's phone verification solution allows you to instantly validate phone numbers.
It also detects if a phone number is a landline or mobile number.", "transcript" : "How valuable are accurate phone numbers to your business?
An important part of their pricing strategy is separating the plans into 5 categories.
(They actually A/B tested with 4 and 5 categories, with the Contact Manager plan omitted in the 4-plan test.) Each of these categories specifically dictates a role and ability.
Takeaway: Presenting 5 plans clearly enforces the level of seriousness, capability, and value increase by price plan, without doubting higher price points.